Indy Marketing Blog

Why Does Website Ranking Matter?

Mon, 03 Jun 2024 17:17:56 GMT

The Significance of Search Engine Rankings for Websites and People

In the vast digital landscape, where countless websites compete for attention, search engine rankings play a crucial role in determining online success. For real websites targeting real people, achieving higher rankings on search engine result pages (SERPs) holds tremendous importance. This article delves into the reasons why search engine rankings matter and how they impact both websites and the individuals who rely on search engines for their online journeys.

Visibility and Discoverability- Imagine having a brilliant website with valuable content, exceptional products, or useful services, but it remains hidden in the depths of search results. Higher search engine rankings enhance the visibility and discoverability of websites, ensuring they are prominently displayed to users seeking relevant information. People heavily rely on search engines to find answers, products, and services, making it crucial for websites to appear on the first page of search results. Improved visibility increases the likelihood of attracting organic traffic, resulting in higher exposure and engagement.

Establishing Credibility and Trust- Trust is a vital element when it comes to the online world. Websites that rank higher on SERPs often enjoy a perception of credibility and trustworthiness among real people. Search engine algorithms consider multiple factors such as content relevance, quality, and user experience to determine rankings. Attaining a higher ranking signals to users that a website is reputable, reliable, and worth their attention. This trust factor significantly impacts user behavior, influencing their decisions to click, explore, and engage with a website.

Organic Traffic and Targeted Audiences- Search engine optimization (SEO) techniques are fundamental in improving website rankings. Higher rankings translate into increased organic traffic, which comprises individuals actively searching for specific information, products, or services. People tend to click on the top results that align closely with their search intent. Therefore, attaining a higher ranking ensures websites receive a steady stream of targeted audiences, maximizing the chances of conversions and desired actions. Organic traffic provides genuine opportunities to connect with the right people at the right time.

Competitive Advantage and Market Share- In the competitive online landscape, websites constantly vie for attention. Higher search engine rankings offer a substantial competitive advantage. Outranking competitors in search results enables websites to capture a larger share of the market. People are more likely to click on top-ranked results, giving websites with higher rankings an edge. This advantage leads to increased website traffic, higher conversions, and an enhanced market presence. A strong search engine ranking allows websites to establish themselves as market leaders, earning the trust and loyalty of real people.

Business Growth and Success- For websites aiming for growth and success, search engine rankings are paramount. Improved visibility, increased organic traffic, and a competitive edge directly impact business outcomes. Higher rankings facilitate reaching a broader audience, attracting potential customers, and driving conversions. The cumulative effect of these factors results in revenue growth, enhanced brand recognition, and the achievement of business goals. People rely on search engines to find solutions, and websites that rank well can leverage this trust to expand their customer base and thrive.

Building Brand Awareness and Recognition- Consistently appearing among the top search results establishes brand awareness and recognition. People repeatedly encountering a website during their search journeys form familiarity with the brand. This exposure contributes to brand recall, a critical aspect of long-term success and customer loyalty. A strong search engine ranking aids in creating a positive brand image, shaping people's perceptions, and fostering a sense of trust and reliability.

In the realm of websites targeting people, search engine rankings carry immense significance. Enhanced visibility, credibility, and trustworthiness contribute to attracting organic traffic and building targeted audiences. Higher rankings offer a competitive advantage, leading to increased market share and business growth. Additionally, strong search engine rankings foster brand awareness, recognition, and customer loyalty. Embracing effective SEO practices and staying abreast of evolving search engine algorithms can help websites secure better rankings, ensuring they reach their intended audience and achieve their objectives in the ever-expanding digital landscape.

Embracing the Evolution: Website Design

Thu, 10 Aug 2023 21:06:28 GMT

A Glimpse into the World of New Website Designs

In the ever-evolving digital landscape, websites have become an integral part of our daily lives. They serve as virtual gateways, connecting individuals, businesses, and organizations around the world. As technology progresses, so too does the art of web design. Today, we explore the exciting world of new website designs that are shaping the digital experience.

1) Minimalism and Simplified Interfaces

One prevailing trend in website design is minimalism. Designers are embracing clean and simplified interfaces, focusing on essential elements and decluttering excessive visual noise. Minimalistic designs create a seamless and intuitive user experience, allowing visitors to navigate effortlessly and find the desired information without distractions.

2) Dark Mode and Light-Contrast Themes

With the rise of OLED screens and increased awareness of eye strain, dark mode has emerged as a popular choice among designers. Dark backgrounds coupled with contrasting elements not only reduce eye fatigue but also add a touch of elegance and sophistication to the overall aesthetic. Light-contrast themes, on the other hand, provide a refreshing alternative, maintaining readability while creating a vibrant and energetic atmosphere.

3) Microinteractions and Animations

Microinteractions refer to small, subtle animations that engage and provide feedback to users. These interactions can range from a button changing color when hovered over to a loading animation that keeps visitors engaged while content is being loaded. By incorporating microinteractions strategically, designers enhance user engagement, create a sense of responsiveness, and add an element of delight to the browsing experience.

4) Responsive and Mobile-First Designs

With the increasing dominance of mobile devices, responsive and mobile-first designs have become imperative. Websites that adapt seamlessly across different screen sizes ensure a consistent user experience regardless of the device being used. Mobile-first design principles prioritize the mobile experience during the development process, guaranteeing that essential features and content are easily accessible on smaller screens.

5) Innovative Typography and Custom Fonts

Typography plays a vital role in website design, and designers are experimenting with innovative and custom font choices to create unique brand identities and visual experiences. Bold and eye-catching typography grabs attention, conveys emotions, and enhances the overall aesthetic appeal of a website. Custom fonts, carefully selected to align with a brand's personality, establish a distinctive visual language.

6) Immersive Multimedia and Video Backgrounds

To captivate and engage visitors, websites are incorporating immersive multimedia elements such as videos, animations, and cinemagraphs. Video backgrounds, when used judiciously, can create a powerful storytelling medium, allowing brands to convey their message effectively. These dynamic and visually appealing elements add depth and interactivity, elevating the overall user experience.

Conclusion

The world of website design is constantly evolving, and these emerging trends provide a glimpse into the future of digital experiences. From minimalistic interfaces to immersive multimedia elements and innovative typography, these new website designs prioritize user experience, responsiveness, and visual appeal. As technology advances, we can expect even more exciting developments that will shape the way we interact with websites, creating immersive and engaging digital environments for all.

Captivating Web Design

Mon, 12 Jun 2023 22:18:42 GMT

Engaging Your Audience from the First Click

In today's digital age, an engaging and well-designed website is no longer a luxury but a necessity for businesses and individuals alike. A captivating web design not only creates a positive first impression but also plays a crucial role in capturing and retaining your audience's attention. In this article, we will explore the key elements of website design that can help you create an immersive and captivating online experience, ultimately engaging your audience from the first click.

-User Friendly Design

When designing a website, it's essential to keep your target audience in mind. A user friendly approach ensures that your design caters to their needs, preferences, and expectations. Here's how you can achieve this:

a) Clear and Intuitive Navigation: Make it easy for users to find the information they are looking for. Use logical and intuitive navigation menus and ensure that important pages are easily accessible with just a few clicks.

b) Responsive Design: With the increasing use of mobile devices, your website must adapt seamlessly to different screen sizes. Responsive design ensures that your website looks and functions well on all devices, providing an optimal user experience.

c) Consistency and Familiarity: Maintain consistency in design elements such as colors, typography, and layout throughout your website. Familiarity breeds comfort and trust, allowing users to navigate your website with ease.

-Visual Appeal

A visually appealing website has the power to capture attention and leave a lasting impression. Here are some tips to enhance the visual appeal of your website:

a) Use High-Quality Imagery: Incorporate high-resolution images that are relevant to your content. Visuals should be engaging, eye-catching, and aligned with your brand's identity.

b) Thoughtful Color Scheme: Choose a color palette that aligns with your brand and evokes the desired emotions. Colors can impact user perception and engagement, so choose them wisely.

c) Typography: Select fonts that are legible and visually pleasing. Experiment with font sizes, styles, and spacing to create a hierarchy that guides users through your content.

-Compelling Content

Engaging your audience goes beyond aesthetics; it also requires compelling and valuable content. Here's how you can achieve this:

a) Clear and Concise Messaging: Communicate your brand's message and value proposition clearly and succinctly. Avoid jargon and use language that resonates with your target audience.

b) Captivating Headlines: Craft attention-grabbing headlines that pique curiosity and compel users to read further. Use subheadings, bullet points, and visuals to break up content and make it pop out more.

c) Multimedia Integration: Enhance your content with multimedia elements such as videos, infographics, or interactive features. These elements can make your content more engaging and memorable.

-Interactive and Personalized Elements

To truly engage your audience, consider incorporating interactive and personalized elements into your website:

a) Social Media Integration: Integrate social media buttons and sharing options to encourage users to share your content. This can extend your reach and foster community engagement.

b) Feedback and User-generated Content: Provide opportunities for users to leave comments, reviews, or testimonials. User-generated content adds credibility and encourages engagement.

c) Interactive Features: Incorporate interactive elements such as quizzes, surveys, or interactive maps to make the user experience more engaging and immersive.

A captivating website design is the gateway to engaging your audience from the moment they land on your site. By adopting a user friendly approach, focusing on visual appeal, delivering compelling content, and incorporating interactive and personalized elements, you can create an immersive online experience that captures and retains your audience's attention. Remember, an engaging website is a powerful tool for building relationships, fostering trust, and ultimately achieving your goals.

The Art of Website URL Naming

seoindymarketing@gmail.com (Kristina Evans) — Wed, 07 Jun 2023 23:46:50 GMT

Domain Name & Its Significance

When it comes to creating a website, one of the most critical yet often overlooked aspects is the URL structure. A well-crafted URL not only serves as the address for your webpages but also plays a significant role in search engine optimization (SEO) and user experience. In this article, we will explore the significance of website URL naming and provide guidelines to help you create effective and impactful URLs for your website.

Clarity and Readability

The first and foremost consideration in URL naming is clarity. A well-designed URL should be concise, descriptive, and easy to read for both search engines and human visitors. Here's why it matters:

a) User Experience: Clear and readable URLs provide a sense of trust and professionalism. When users see a URL that accurately reflects the content they expect, it increases their confidence in clicking on the link, leading to a better user experience.

b) Search Engine Optimization (SEO): Search engines analyze URLs to understand the context and relevance of webpages. Including relevant keywords in your URL can help search engines determine the topic of your content and improve your chances of ranking higher in search results.

Keyword Integration

Integrating relevant keywords into your website URLs can have a positive impact on SEO. By including target keywords in your URLs, you provide additional signals to search engines about the content of your webpage. This can improve your website's visibility in search results and attract more organic traffic. However, it's important to maintain a balance and avoid keyword stuffing, as it can negatively affect your SEO efforts.

Consistency and Structure

Consistency and structure play a crucial role in URL naming. Here are some best practices to follow:

a) Use Hyphens: Instead of underscores or spaces, use hyphens to separate words in your URL. Search engines interpret hyphens as word separators, making it easier for them to understand the structure of your URL.

b) Avoid Special Characters: Stick to alphanumeric characters and hyphens in your URLs. Special characters, such as question marks or ampersands, can cause issues with URL interpretation and may not be properly indexed by search engines.

c) Maintain Hierarchical Structure: Consider organizing your URLs in a hierarchical structure that reflects the structure of your website. This can help users and search engines navigate your website more effectively.

Avoiding Duplicate Content

Duplicate content can harm your SEO efforts and confuse search engines. Ensure that each URL on your website represents a unique and distinct page. If you have multiple URLs with similar content, consider implementing canonical tags or 301 redirects to indicate the preferred version of the page.\

URL Length

While there is no fixed character limit for URLs, it is generally recommended to keep them as short and concise as possible. Lengthy URLs can be challenging to read and share, both for users and search engines. A shorter URL also reduces the likelihood of errors when manually typing or copying the link.

Website URL naming is a crucial aspect of web development and SEO. A well-crafted URL enhances user experience, improves search engine visibility, and boosts organic traffic. By prioritizing clarity, integrating relevant keywords, maintaining consistency, and following best practices, you can create effective and impactful URLs that contribute to the overall success of your website. Remember, a well-designed URL is not just an address but an opportunity to optimize your online presence.

Maximizing Blog Success

Sat, 03 Jun 2023 02:35:41 GMT

Maximizing Blog Success: Unlocking the Power of SEO

Blogging has become an essential part of the digital landscape, allowing individuals and businesses alike to share their knowledge, experiences, and insights with the world. However, with millions of blogs vying for attention online, it's crucial to implement effective strategies to ensure your blog stands out from the crowd. One such strategy is Search Engine Optimization (SEO). In this article, we will explore the symbiotic relationship between blogs and SEO, and how optimizing your blog content can significantly enhance its visibility, reach, and impact.

Understanding the Power of Blogs

Blogs are versatile platforms that allow individuals, businesses, and brands to create and distribute valuable content to their target audience. They offer numerous benefits, including:

Establishing Authority: By consistently sharing high-quality, relevant content, blogs help position you as an expert or thought leader in your niche. This can significantly enhance your credibility and build trust with your audience.
Driving Traffic: Blogs provide an opportunity to attract new visitors to your website through organic search, social media shares, and referral links. The more traffic your blog generates, the greater the chances of converting visitors into leads or customers.
Encouraging Engagement: Blogs allow for two-way communication, enabling readers to leave comments, ask questions, and share their opinions. This engagement fosters a sense of community and helps build relationships with your audience.
Boosting Brand Awareness: Regularly publishing blog posts increases your online presence and exposes your brand to a broader audience. Blogs can also be shared on various platforms, expanding your reach even further.

The Role of SEO in Blogging

Search Engine Optimization (SEO) encompasses a range of techniques aimed at improving a website's visibility in search engine results pages (SERPs). When applied to blogs, SEO can significantly enhance their discoverability, ultimately leading to increased organic traffic and engagement. Here's how SEO can benefit your blog:

Keyword Research: SEO begins with identifying the right keywords and phrases that your target audience is searching for. By integrating these keywords naturally into your blog posts, you increase the chances of ranking higher in search results and attracting relevant traffic.
On-Page Optimization: Optimizing various on-page elements, headings, URLs, and internal linking, helps search engines understand the context and relevance of your content. This optimization improves the overall visibility of your blog and enhances the user experience.
Quality Content Creation: SEO and quality content go hand in hand. Writing informative, engaging, and well-structured blog posts not only satisfies your audience but also attracts inbound links from other websites. These links are crucial for SEO, as they signal the authority and credibility of your blog.
Link Building: Building a network of high-quality backlinks from reputable websites is a fundamental aspect of SEO. By creating valuable content that other websites find worthy of linking to, you can improve your blog's authority and increase its chances of ranking higher in search results.
Mobile Optimization: With the growing dominance of mobile devices, search engines prioritize mobile-friendly websites in their rankings. Optimizing your blog for mobile users ensures a seamless experience and helps you reach a wider audience.
Social Media Integration: SEO and social media are closely intertwined. Sharing your blog posts on social media platforms not only increases exposure but also encourages social signals, such as likes, shares, and comments, which can positively impact your search engine rankings.

Blogging is an invaluable tool for sharing knowledge, building relationships, and boosting brand visibility. However, to maximize the impact of your blog, it's essential to leverage the power of SEO. By conducting thorough keyword research, optimizing your blog's on-page elements, creating high-quality content, and building a robust network of backlinks, you can significantly enhance your blog's visibility, organic traffic, and engagement.

Remember, blogging and SEO are ongoing processes that require consistent effort and adaptation. Stay up-to-date with the latest SEO practices to continuously improve your blog's success.

Unveiling the Power of Keywords for SEO

seoindymarketing@gmail.com (Kristina Evans) — Fri, 02 Jun 2023 00:14:23 GMT

Keywords & Their Importance in SEO

In the realm of search engine optimization (SEO), keywords play a pivotal role in driving organic traffic to websites and boosting online visibility. A well-executed keyword strategy can be the difference between soaring high on search engine results pages (SERPs) or fading into obscurity. In this comprehensive guide, we will delve into the world of keywords, their importance in SEO, and how to wield them effectively to achieve optimal results.

Understanding Keywords and Their Relevance:

Keywords are the words or phrases that users enter into search engines when looking for specific information, products, or services. They serve as the foundation of SEO, connecting search intent with relevant web content. Incorporating relevant keywords into your website's content enables search engines to understand and rank your pages for relevant queries, making it easier for potential visitors to find you.

Types of Keywords:

Broad Keywords: These are general terms that encompass a wide range of topics. For example, "shoes" or "digital marketing." While they may generate high search volumes, competition can be fierce, and targeting such broad terms may yield less targeted traffic.
Long-Tail Keywords: These are more specific and detailed phrases that target a niche audience. For instance, "best running shoes for flat feet" or "digital marketing strategies for startups." Long-tail keywords often have lower search volumes but tend to be more valuable as they attract users with a higher purchase intent.
LSI Keywords: Latent Semantic Indexing (LSI) keywords are contextually related terms that search engines associate with a specific topic. They help search engines understand the content's relevancy and provide a more comprehensive user experience. For example, if your main keyword is "SEO," related LSI keywords could include "search engine optimization," "SERP," or "keyword research."

Keyword Research:

Effective keyword research is the foundation of any successful SEO campaign. Here's how to conduct comprehensive keyword research:

Identify your target audience: Understand your target audience's needs, preferences, and the language they use to search for information.
Brainstorm relevant topics: Make a list of potential topics related to your business or industry.
Use keyword research tools: Leverage powerful tools like Google Keyword Planner, SEMrush, or Ahrefs to generate keyword ideas, analyze search volumes, and identify keyword competition.
Analyze keyword metrics: Assess metrics such as search volume, competition, and keyword difficulty to prioritize keywords that strike a balance between popularity and attainability.

Optimizing Keywords on Your Website:

Once you've compiled a comprehensive list of relevant keywords, it's time to optimize your website for search engines:

On-page optimization: Incorporate keywords naturally into your page titles, meta descriptions, headings, and throughout the body content. However, avoid keyword stuffing, which can harm your rankings.
Content creation: Develop high-quality, informative, and engaging content centered around your target keywords. Aim to answer users' queries comprehensively and provide value.
URL structure: Include keywords in your URL structure to provide search engines with more context about your page's content.
Image optimization: Optimize images and filenames with relevant keywords to enhance accessibility and improve search engine indexing.

Monitoring and Adapting Keyword Strategy:

SEO is an ever-evolving process, and keyword trends can change over time. Continually monitor your website's performance and adapt your keyword strategy accordingly:

Regularly review keyword rankings: Monitor your website's keyword rankings to identify areas of improvement and uncover new opportunities.
Stay up to date with industry trends: Keep a finger on the pulse of your industry and adapt your keywords to align with emerging trends and shifts in search behavior.
Leverage analytics: Utilize analytic tools to track the performance of your keywords, identify patterns, and refine your strategy based on user behavior.

Keywords are the backbone of SEO, acting as the bridge connecting searchers with the information they seek. A well-crafted keyword strategy can help your website rank higher in search engine results, attract targeted traffic, and ultimately drive conversions. By understanding different types of keywords, conducting thorough research, and optimizing your website's content, you can harness the power of keywords to enhance your online visibility, improve user experience, and achieve long-term SEO success.

How Google Ads Help

seoindymarketing@gmail.com (Kristina Evans) — Thu, 01 Jun 2023 21:00:09 GMT

How It Boosts Your Website's Success

In the highly competitive digital landscape, driving traffic to your website and maximizing its visibility is crucial for success. One effective tool in achieving these goals is Google Ads. Formerly known as Google AdWords, Google Ads is an online advertising platform that enables businesses to display their ads on Google's search engine results pages (SERPs), partner websites, and various other platforms. In this article, we will explore how Google Ads can significantly enhance your website's success by attracting relevant traffic, increasing conversions, and boosting your online presence.

Targeted Reach and Visibility

With billions of searches conducted on Google every day, Google Ads provides unparalleled reach and visibility for your website. Here's how it helps:

a) Keyword Targeting: Google Ads allows you to target specific keywords related to your business or industry. This means your ads are displayed to users actively searching for products or services you offer, increasing the likelihood of attracting relevant traffic to your website.

b) Location and Audience Targeting: Google Ads provides advanced targeting options, allowing you to narrow down your audience based on location, demographics, interests, and more. This precision targeting ensures your ads are seen by the right people, maximizing your chances of conversion.

c) Ad Extensions: Google Ads offers various ad extensions, such as sitelink extensions, call extensions, and location extensions. These extensions provide additional information and options for users to engage with your ads, making them more appealing and increasing your website's visibility.

Cost-Effective Advertising

Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This makes it a cost-effective advertising solution. Here's why:

a) Budget Control: With Google Ads, you have complete control over your budget. You can set a maximum daily spend, and once you reach that limit, your ads will stop displaying for the day. This ensures you have control over your advertising expenses.

b) Performance Tracking: Google Ads provides comprehensive analytics and reporting tools that allow you to track the performance of your ads. You can monitor metrics such as impressions, clicks, conversions, and cost-per-click (CPC), helping you optimize your campaigns and ensure you're getting the best return on investment (ROI).

c) Flexibility: Google Ads allows you to start and stop campaigns at any time, making it a flexible advertising option. You can also make adjustments to your campaigns based on real-time data and insights, ensuring you're reaching your target audience effectively.

Enhanced Conversions and ROI

The ultimate goal of any website is to convert visitors into customers or leads. Google Ads offers features that can significantly enhance your website's conversions and overall return on investment:

a) Ad Customization: Google Ads allows you to create compelling ad copy that highlights your unique selling propositions and encourages users to take action. By crafting persuasive and relevant ads, you increase the likelihood of attracting high-quality traffic that converts.

b) Landing Page Optimization: To maximize conversions, it's crucial to have well-designed and optimized landing pages that align with your ads. Google Ads directs users to specific landing pages, ensuring they find the information they are looking for and encouraging them to convert.

c) Re-marketing: With Google Ads, you can utilize re-marketing campaigns to target users who have previously visited your website but haven't converted. By displaying relevant ads to these users as they browse other websites or platforms, you can re-engage them and increase your conversion rates.

Google Ads is a powerful tool that can significantly contribute to the success of your website. By leveraging its targeted reach, cost-effectiveness, and conversion-boosting features, you can attract relevant traffic, increase conversions, and enhance your online presence.

Top 5 SEO Best Practices

Fri, 05 May 2023 15:35:54 GMT

5 Beginning Steps to SEO

When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google.
But there are some basic principles you should follow for a wonderful starting point.

Here are the top 5 SEO practices to start with:

#1 Write for people, not for search engines
Always write original, interesting, high quality site content that's error free and relevant to your site.

Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords.

#2 Add a blog to your site and use rich media
To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community.

#3 Offer a positive user experience throughout your site
Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back.

#4 Create a network of internal links (but don't overdo it)

Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term.

#5 Always check your site's Core Web Vitals

Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.

SEO- What is SEO?

seoindymarketing@gmail.com (Kristina Evans) — Mon, 01 May 2023 13:34:11 GMT

SEO - Search Engine Optimization,

Described Simply

SEO specialists are like puppeteers, we pull the string no one sees to get your website noticed. SEO is an acronym for Search Engine Optimization. SEO, in short, means how to improve one’s placement on search engines, like Google.

When you do a Google search for a new website, many of them will be found on the tenth or further page. Through the process of SEO, your website will gain in rankings. This will give you better exposure to potential clients organically, meaning not through paid ads. Paid ads are a way to get that “now” exposure, as you wait for SEO to do its magic. You can check out our Google Ads Article here.

What used to be called spiders ��️ , now more often referred to as web crawlers, “crawl” through the coding, the background no one sees. The crawlers collect data from your website, in text/coding form, because website crawlers don’t have eyes. They have to rely on the data given in the background to understand and know what your website is about. Giving the crawlers the correct formatting and correct information is what SEO is all about. Then they relay that information back to the search engines to rank and score your website against other websites. This is why I refer Search Engine Optimization as a “popularity contest”. Your website could be great and even better than the other websites that are ranking on Google’s first page within your keyword terms, but yours might be lacking the “background” info needed to allow the crawlers to rank (index) your website within that search term.

A website without the proper background information might not even be indexed or crawled. Search engines like Google, crawl through your site to get information as to what your website is about, where to rank you, and will validate whether your website is a legit website. The search engine crawlers look at a number of different things to validate whether your website is a valuable one for the World Wide Web. Check out this next article to find out why search engines do this, "Why Does Website Ranking Matter?" .

To break it down even further SEO is how you can get your websites ranked higher on search engines within your website’s genre.

By: Kristina Evans, SEO expert